Saturday, September 24, 2005

TANSTAAFL*

A few days ago I was rather happy when I heard the news that TownHall.com was giving away early screen passes to see the movie Serenity. As I, like so many other, have been waiting for this movie the idea of seeing it early, and free was to good to pass up. So I signed up and today I received an email from Grace Hill Media. They seem to be the ones who were the sponsors or organizers of the early screening.

Their email brought to mind the old saying of TANSTAAFL. Why? Because right after saying "Congratulations!" and the other polite introductory lines they seemed to hedge their giveaway with a bold type "MUST".
To significantly increase your chances of getting into the screening, you MUST do the following:

You MUST include the film's synopsis on your blog (synopsis below) and you MUST link your blog to the SERENITY website (which has the trailer and production notes) http://www.serenitymovie.com and featured artwork. After you have screened the film, please discuss it on your blog. Please provide us the links to all of your blog posts on SERENITY at *******@*********.com
Now I was set back a little at first. That's a big "MUST" in my opinion. This is my blog. I say what goes on it. Then it hit me. TANSTAAFL! I want something, the free passes for my wife and myself, and they want something, free publicity in the new media called blogs. So instead of contacting blogs one at a time they made us come to them. Guerilla advertising at it's best.

Impressive, and in my case it works.

So here goes
Serenity

Joss Whedon, the Oscar - and Emmy - nominated writer/director responsible for the worldwide television phenomena of BUFFY THE VAMPIRE, ANGEL and FIREFLY, now applies his trademark compassion and wit to a small band of galactic outcasts 500 years in the future in his feature film directorial debut, Serenity. The film centers around Captain Malcolm Reynolds, a hardened veteran (on the losing side) of a galactic civil war, who now ekes out a living pulling off small crimes and transport-for-hire aboard his ship, Serenity. He leads a small, eclectic crew who are the closest thing he has left to family - squabbling, insubordinate and undyingly loyal
Now my 2 cents on the movie

I purchased the video collection from WalMart several months ago and have enjoyed the heck out of it. The core libertarian viewpoint put forth has created a strong loyal following. Plus the gunplay is fun to watch also. Right now my wife and I are watching it so she can get into the storyline before the movie sjowing.

The movie opens on September 30th and if it is as good, as the series was creative, then they are going to have a hit.

The series is running on the Sci-Fi channel if you want to catch up on the story before you delve into the movie. I would recommend it.

*There Aint No Such Thing As A Free Lunch

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